William Douglas Co. Portfolio

William Douglas needed a simple, elegant portfolio that highlighted his craftsmanship and personality without feeling like a template.

During the project, he described wanting the site to work more like a “file cabinet.” That idea shaped the whole structure. The homepage stays intentionally simple, and the menu acts as the main way to explore the site. When visitors open it, they can clearly see each section and choose where they want to go.

This keeps the experience direct and easy to use. Instead of forcing people through a standard website layout, the site gives them a clean way to browse his work, background, videos, and other content.

The final site focuses on strong imagery, clean typography, fast performance, and a structure that feels personal to William’s work.