Brand Guidelines
Guidelines for using the AyeZee Web Designs brand, logo, and visual identity.
Logo
Logo Usage
- Maintain clear space around the logo equal to the height of "AyeZee"
- Do not stretch, distort, or alter the logo proportions
- Do not change the logo colors
- Use on white or light backgrounds for best visibility
Color Palette
Orange
Primary Brand Color
#FF6B35
Black
Primary Text Color
#000000
White
Background
#FFFFFF
Color Usage
Orange is our primary brand color used for CTAs, links, and key highlights. Black is used for text and important elements. White provides clean, open space.
Typography
Primary Font - IBM Plex Sans
Used for headings and display text - Semibold weight, Uppercase for main headings
HEADING 1
HEADING 2
HEADING 3
Secondary Font - Urbanist
Used for body text and UI elements - Regular weight
This is how body text appears. Clear, readable, and straightforward. We keep it simple and direct.
Font Usage Guidelines
- IBM Plex Sans - Headlines, section titles, CTAs, and emphasis
- Urbanist - Paragraphs, descriptions, labels, and general UI text
- Both fonts provide excellent readability across devices
Voice & Tone
Direct & Clear
We speak plainly. No jargon. No corporate speak. Just straightforward communication.
Personal
We're a real person working with real people. One-on-one, direct, and honest.
Helpful
We're here to solve problems and make things easier, not to sell or impress.
Design Principles
Simplicity
Clean layouts, plenty of white space, and clear hierarchy.
Rounded Corners
Generous border radius (rounded-2xl, rounded-4xl) for a modern, friendly feel.
Bold CTAs
Clear, prominent calls-to-action in orange with rounded full buttons.
Uppercase Headers
Main headings in uppercase for impact and consistency.
